Professional Experience
Consulting Experience
2018-Present
Slalom — Sr. Consultant
Remote, March 2022 - Present
Develop high-impact solutions for Slalom clients across high-tech, financial services, life sciences, and hospitality industries
Configure marketing and sales solutions, including marketing automation and CRM implementations, migrations, enhancements, and expansions
Assess client technological and process maturity then develop educational materials, training programs, and documentation
Build authentic, trusted relationships with stakeholders at all levels of client organizations, with a history of extending working relationships beyond the original scope at 95% extension rate
Provide ongoing Pardot and Salesforce support to the Chief Marketing Officer’s team as well as to the Executive Programs team for annual client event
Earn and maintain alliance partner certifications through self-study, conference attendance, and partner-specific learning
Spear Marketing Group — Sr. Marketing Automation Specialist
Remote, February 2021 – January 2022
Managed all aspects of client marketing automation campaigns including inbound, nurturing, scoring, and lead management
Responsible for troubleshooting and resolving issues across systems including Marketo, Pardot, HubSpot, Mailchimp, and Salesforce
Conducted audits of clients’ existing marketing automation platform instances, including Marketo, Pardot, HubSpot, and Mailchimp, to identify opportunities for improvement
Sercante — Solution Engineer, CRM & Marketing Automation Strategist
Remote, September 2018 – February 2021
Engineered solutions to meet client workflow and integration needs
Implemented marketing automation and CRM systems and managed projects, timelines, and deliverables both solo and in teams
Conducted both pre-sales and post-sales marketing automation system audits to uncover areas for improvement, recommend best practices, determine top opportunities, and present to client
Industry Experience
2009-2018
Delta Risk — Cybersecurity Marketing Manager
Hybrid, June 2017 – September 2018
Migrated marketing automation efforts from Marketo to Pardot, became the company’s Pardot administrator, and developed and executed all marketing programs and reporting
Collaborated with executives, sales, graphics, and content team members to develop strategy, measure results, and make adjustments
BookKeeping Express — Finance and Franchising Sr. Marketing Manager
Hybrid, December 2009 – June 2017
Administered and oversaw marketing automation through Marketo and Salesforce, including complex email campaigns, website and ad platform integration, sales lifecycle processes, and data strategy
Communicated with and sought insight from work groups and stakeholders across all levels of the organization
Certifications
Salesforce Certified Administrator
Salesforce Certified Associate
Salesforce Certified AI Associate
Salesforce Certified Business Analyst
Salesforce Certified Marketing Associate
Salesforce Certified Marketing Cloud Email Specialist
Salesforce Certified Marketing Cloud Account Engagement (Pardot) Consultant
Salesforce Certified Marketing Cloud Account Engagement (Pardot) Specialist
Accredited Professional: Marketing Cloud Account Engagement (Pardot) Reporting and Analytics
Adobe Certified Professional - Marketo Engage Business Practitioner
Marketo Certified Expert (prior to Adobe acquisition, 2017-2019)
Skills
Marketing Cloud Account Engagement (Pardot)
Salesforce Sales Cloud
Marketo
HubSpot Marketing Hub, Sales Hub, Service Hub, Operations Hub
Marketing Cloud Engagement
Slack, Teams
Asana, Jira, Trello
HTML, CSS, Bootstrap
Microsoft Office, Office365, Google Workspace
Zapier
Webinar Software
Google Analytics
Squarespace, WordPress
Consulting, Marketing Automation, Marketing Operations, Sales Operations, Demand Generation, Email Marketing, Software Implementation, Software Migration, Data & Analytics, Marketing Analytics, Process Automation
I collaboratively build solutions that help companies implement and maintain effective marketing and sales systems. I approach chaos with curiosity and I'm well-versed in both strategy and hands-on production.
I’m an artist, reader, lifelong learner, and beach bum. When I’m not working, I love spending time with my husband, playing with our two rescue pups, and taking our Jeep out to Freeman Park for the day.
TRAILHEAD | LINKEDIN | EMAIL
projects
CAMPAIGN INFLUENCE STARTER PACK (link)
Built for users of Salesforce+Pardot, this easy-to-install tool populates a dashboard (designed for both Lightning and Classic) and 14 reports that help you explore and identify which initiatives are affecting sales.
Sercante is making this tool available for free. Users can self-install or request guided set up.
SAMPLE DASHBOARD VIEW
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writing
Email to PDF for Pardot – Send Perfectly Formatted Email Proofs to Your Team - published January 21, 2021 on TheDrip
Campaign Influence Starter Pack: Unlock Salesforce Marketing ROI in < 30 Minutes - published November 19, 2020 on TheDrip
The Emails are Everywhere: A #MarketingHorror Story - published October 7, 2019 on Sercante.com
Aftershocks of GDPR: Making Sense of the Business-Wide Effects of New Data Privacy Laws - published June 29, 2018 on the Delta Risk Blog
9 AWS Secrets to Know Before Moving to the Cloud - published December 14, 2017 on the Delta Risk Blog, syndicated June 20, 2018 on MSSP Alert
Simple Steps to Online Safety: 31 Days of Cyber Security Tips - published September 30, 2017 on the Delta Risk Blog
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Volunteer experience
American Red Cross of Greater New York
Arlington Arts Center
B2B Marketers User Group (Washington DC) - Leader
Capital Caring Hospice
Fairfax County Public Library
Girls on the Run of Northern Virginia - Team Coach
Hagley Museum & Library
Odyssey of the Mind - Judge
Postcards to Voters
Project Horse
SWIFT Mentor Program - Mentor
Trailblazer Mentor Program - Mentor